FRIDACULOUS

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Happy Friday!

I thought I'd reach out to share a few updates, spin a few yarns, and inform my closest friends and trusted colleagues of things as I see them. Here's to an imaginative Friday and a solid start to the weekend.

This past September, I visited my sister in Colorado. Among the many excursions and experiences was a trip to probably the most jaw-dropping landscape I had ever seen. The Great Sand Dunes National Park appeared on the horizon from some 40+ miles away before we even reached the visitor center parking lot. Upon arrival, we took stock of the task ahead of us, and agreed to attempt a climb to the top of the tallest dune in view.

This turned into a major physical effort fast. For 2 hours, we found ourselves stumbling in knee-deep drifts, sandblasted by 30mph winds, changing course, and doubling back over our own steps. With the summit of this giant sand dune just ahead, we made one more push to the top. Time stood still.

Standing atop this pile of sand, we thought we had conquered the largest of the dunes. We quickly realized this was just one of hundreds more before us - each of them larger than the one we just bested.

I find it amazing when challenges keep coming (even when faced with bigger battles ahead), we find the strength to keep going? Take courage in the path you're on.

  Louisville loves their bridges.    Their barges - probably not as much.   Still - it's impressive to see this guy navigate this thing upriver against the Ohio River's current.   We paused to observe while others walked by.

Louisville loves their bridges. 
Their barges - probably not as much. 
Still - it's impressive to see this guy
navigate this thing upriver against
the Ohio River's current.

We paused to observe while others walked by.

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During these darker winter months, there's an interesting solar event which happens at the office. If you time it right, you can see both a sunrise and a sunset from the same seat. 

How do I know this, <<First Name>>Well, I had planned to camp out for most of the day on one particular project (I was admittedly late in delivering to a client). The day began much like many others - coffee, school drop-off, quick breakfast, and back quickly to tackle the task list.

Throughout this particular day (December 13th to be exact), I wrapped up the remaining elements for the project - not really checking the clock or pausing for breaks. Call it 'zone' or 'flow' if you like - as I wrapped up for the day, I noticed the sun dropping over the horizon. Same chair. Same room.

Be honest - is this the kind of stuff you think about? If I sound 'crazy for the cosmos', that's fine. It's these little moments of grace that help remind me of the order of things.

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Many years ago, I was shown a family antique that immediately captured my attention. The item? A Revere 8mm Projector. Given to me by my father (probably in an effort to clear out the basement),  it apparently 'chose me'. For years, I carted it around, tucking it away in a closet - not sure what to use it would bring. Yes, it still works, but only if you like blurry, grainy imagery and that lovely burnt dust / electrical smell.

As I continued my creative and branding work, the idea of branching out on my own became more real. After one of my full-time roles ended, I made the move to start a new creative path.

Projecting the visual image and conveying an amplified message continued to inspire me, and this iconic mechanism ultimately took form as the identifying mark for my creative craft.

Now in my 7th year as an independent designer and consultant, I continue to find purpose in amplifying and projecting (and building, designing, managing) the visual components for clients and causes.

Kevin McCarron