creative for great reason
Start a new story.
Gut reaction check.

You have about 15 seconds to make a first impression. Plenty of time, right?

In a brand response scenario, that 'gut reaction time' is reduced to about 3 seconds. You're going to form an opinion quickly, and that first impression will remain with you throughout your experience with that brand.

It's no wonder there's so much emphasis placed on identity and image. 

Navigating a brand strategy takes inquisitiveness, exploration, and continual evaluation. It's not a once-and-done exercise at the onset of a project.

When did you last assess the impact of your visual brand?

Revere Model 85 8mm Projector - circa 1950 - personal collection

Icon Sets

Visual Systems


Merger Concepts

Apps & Badges

Kevin McCarron
creative for great reason